Printlogic
Book a demo Login

Printlogic - 25 Years in Print Management

Built in 2001 by a founder who understood the print industry. Independently owned ever since. No acquisitions, no investors, no agenda beyond making print businesses run better.

Book a Demo View Pricing

In 2001, a printer asked Geoff - Printlogic's founder - for estimating software. The available options cost more than the business could justify. Geoff built one instead. He put it in the cloud from day one, which was an unusual choice for print software at the time. That first customer is still using Printlogic today.

The system grew from there. Each new customer needed something the previous one hadn't asked for - purchase orders, stock control, invoicing, Web2Print. Geoff and the team built what was needed. The product grew because the customers asked for it, not because a product roadmap was drafted in a boardroom.

Twenty-five years later, Printlogic covers the full print workflow - estimating, job management, production scheduling, Web2Print, invoicing, and integrations with every major accounting platform. The team is still based in Ireland. The product is still independently owned. The approach hasn't changed.

How Printlogic grew

  1. 2001

    A printer Geoff knew couldn't afford the estimating software on the market. Geoff built him something better - a cloud-based print estimating system, accessed through a browser, with no installation and no on-premise server. It was an unusual approach for print software in 2001. That first customer signed up and never left.

  2. 2002–2008

    Geoff sold Printlogic to a small number of print businesses. Each one had a request: can it do purchase orders? Can it handle stock? Can it produce job sheets? The system grew with each customer. The team stayed small. There was no investor roadmap - just a phone that rang with the next thing the industry needed.

  3. 2009

    Mairead joined. She changed how Printlogic sold. Before Mairead, selling meant travelling - driving to prospects, visiting sites, spending days on the road for a handful of meetings. Mairead moved everything to the phone and the screen. Prospects were qualified by call, demos happened online, and Printlogic could reach far more customers without anyone leaving Dublin. The sales model that Printlogic still uses today is the one Mairead built.

  4. 2010

    Philip joined as a developer. The engineering team had room to grow. Faster releases. More integrations. More of what customers were asking for.

  5. 2014

    Anna joined the sales team. She runs the same remote demo model Mairead built - talking to print businesses across the UK, Ireland, and further afield every day. She also feeds product decisions with what she hears on those calls.

  6. 2016

    Joe joined. His background is in production - bindery, estimating, scheduling, press work. He knows how a print floor operates from the inside. That knowledge goes into how Printlogic is configured, demonstrated, and supported.

  7. 2010s onward

    Printlogic started signing customers in the USA, Canada, New Zealand, Australia, and South Africa as the platform matured to handle different currencies, tax rules, and carrier integrations. International customers are now a core part of the business - not an afterthought.

  8. Present

    Printlogic today covers estimating, job management, production scheduling, Web2Print, invoicing, print broker management, and integrations with Xero, Sage, QuickBooks, MYOB, DPD, FedEx, UPS, and more. The same team that built it still runs it. The same approach - build what customers need, own the product, don't sell out - still applies.

Who we are

Printlogic is developed and supported by Wildcard Software, based in Dublin, Ireland. The team covers software development, sales, onboarding, training, technical support, and operations - all focused on Printlogic.

The company has nearly twenty people. There are no offshore support queues and no generic helpdesk. When a Printlogic customer calls or emails, they reach someone who knows the product and knows print.

Printlogic sells to and supports print businesses commercially in the UK, Ireland, the USA, Canada, Australia, New Zealand, South Africa and more.

Meet the team

Sales

Anna

Senior Sales Executive

21+ years experience in the printing industry

Printlogic's Most Experienced Sales Executive

Anna is Printlogic's most experienced sales executive, bringing unparalleled insight into the print industry landscape. She has conducted more product demonstrations and engaged with more print companies than any other team member. Her deep relationships and comprehensive understanding of client needs make her an expert voice on print business solutions.

Sales

Joe

Senior Sales Executive

Print Apprenticeship Graduate

Joe brings over 10 years of hands-on experience in the print industry. Having worked across multiple print companies in roles ranging from production printing and bindery operations to office estimating, production management, and scheduling, Joe has a comprehensive understanding of every aspect of print production. His practical expertise across diverse departments gives him unique insight into print operation workflows.

Management

Geoff

Executive Director / Founder

Founded Wildcard Software in 2003

Built Printlogic from scratch as a cloud-based print estimating system - cloud delivery was unconventional for print software at the time

Background in insurance and actuarial studies before moving into software development

Has led Printlogic's product direction for over 20 years

IT

Philip

Chief Technology Officer

Joined Wildcard in 2011

Masters in Computing from DCU, BA Mod in Genetics and Computing from Trinity College Dublin

26+ years experience programming and developing web systems

Leads technical direction, supports product development, manages the engineering team

Operations

Maureen

Head of Training

20+ years experience in the printing industry as a qualified Buyer/Estimator

Trains new Printlogic customers on the system - estimating, job management, production workflows

Brings direct print industry experience into every training session, not just software knowledge

Operations

Gabriela

Head of Onboarding

Joined Wildcard December 2021

7 years customer service experience, 16 years teaching English as a foreign language

Manages the onboarding process for new Printlogic customers - from account setup through to first live use

Ensures new customers are operational on Printlogic before handing to the support team

Operations

Rachael (Operations)

Operations Manager

16 years in operations, based in UK, relocated to Dublin 2023, joined Wildcard February 2025

Manages internal operations, process management, and cross-team coordination at Wildcard Software

Marketing

Sebastian

Marketing Executive

Runs digital marketing for Printlogic at Wildcard Software - paid campaigns, organic content, and day-to-day social channels.

Builds and refines landing pages, ad sets, and posts with sales and product launches in mind, then reads performance data to decide what to scale or revise.

Brings prior hands-on work across social, paid media, and organic search rather than a long agency résumé.

Support

Conor

Technical Support

Joined Wildcard 2016

11 years experience working in the printing industry

Provides technical support to Printlogic customers across the UK, Ireland, and international markets

Support

Jacek

Technical Support

Joined Wildcard 2015

Masters in Computing from Technical University of Wroclaw

Provides technical assistance and has deep knowledge of the Printlogic system and its configurations

Support

Zsani

Technical Support

Joined Wildcard 2023

Degree in Physiotherapy - brings structured, methodical approach to diagnosing and resolving customer issues

Part of the support team handling inbound queries from Printlogic customers

Support

Crystal

Customer Service Executive

Joined Wildcard 2018

Degree in Languages from UCV, Venezuela

Part of the accounts team handling customer queries and client communications

IT

Anibal

Software Developer (Senior)

Senior developer with extensive knowledge of the Printlogic codebase

Handles design, installation, testing, and maintenance of Printlogic's software systems

IT

Alexander

Software Developer

Joined Wildcard 2024

21+ years experience in software engineering

IT

David

Software Developer

Full-stack developer with 21+ years experience in web development

Strong expertise in PHP, JavaScript, and databases

Handles both functional development and UI/UX

IT

Thomas

Software Developer

Originally from South Africa, relocated to Ireland 2023

Bachelor's in IT and Knowledge Systems, University of Pretoria

Wildcard Software corporate site

Talk to the team

Book a short demo or speak to the team directly about sales, operations, or onboarding.

Related pages

Print MIS Software for Commercial Printers Printlogic Integrations Printlogic Pricing Book a Printlogic Demo

FAQs

Short answers before you open a pricing page or integration guide.

Printlogic is the cloud print MIS Wildcard Software sells-it holds estimating, jobs, production scheduling, inventory, invoicing, Web2Print, and integrations in one tenant-wide record for printers and brokers.

Yes. Printlogic pushes invoice and debtor data into Xero, Sage, QuickBooks, MYOB, and related tools-see the integrations hub for the full connector list.

Most Printlogic customers go live in two to four weeks, depending on template depth, how many integrations you switch on, and how much history Wildcard Software imports. Expect separate training blocks for estimators, customer service, production, and finance rather than a single cutover day.

See Printlogic on a short, practical demo.